Give good energy! As holiday gifting is upon us, get to know the celeb-beloved jewelry brand hoping to bring balance and harmony to the world
- New York-based McKenzie Liautaud creates jewelry with purpose
- The designer says he enjoys using materials that bring balance and harmony to the wearer and universe
- The gender-neutral collection has attracted the attention of celebrities like Eva Longoria, Tyson Beckford, Sami Gayle, Shakira, Iris Apfel, Alek Wek and many more
- 10% of sales benefit New Story, a non-profit charity dedicated to building sustainable homes for disaster victims around the world
By: Pandora Amoratis
Mckenzie Liautaud doesn't just design beautiful fine jewelry for an A-list clientele.
The New York-based jeweler creates timeless pieces with purpose. 'I enjoy working with materials that bring balance and harmony to both the wearer and universe,' he said.
Sending more than just positive vibes, 10% of sales benefit New Story, a non-profit charity near and dear to his heart.
Wellness in jewelry
Mckenzie has seen a shift in the jewelry industry toward wellness, and admits loving the crystal therapy and energizing stones that came down the runways at Marni, Stella McCartney and Maison Margiela.
'It couldn't have come at a better time. With the state of upset throughout the country and the world, we are all looking for inner peace and enlightenment.'
But global wellness was important to the designer before it became trendy.
'Before I started designing, I always kept gemstones under my pillow, in my pocket, or on my desk after learning that Ancient Romans and Greeks wore stones for protection, healing, and to attract virtues.'
Designs with purpose
'As a designer I enjoy working with materials that bring balance and harmony to both the wearer and universe. I tend to be drawn to the powers of quartz crystals, pearls, pyrite, moonstone and diamonds.'
Having been brought up in a very religious household, Mckenzie's childhood rituals of prayer and meditation are reflected in his designs.
'People like wearing pieces that connect them to their higher power, it's the deep meaning of each piece that sets my brand apart from others.'
No wonder his gender-neutral collection has attracted the attention of celebrities like Eva Longoria, Tyson Beckford, Sami Gayle, Shakira, Iris Apfel, Alek Wek and many more.
Expect the unexpected
Every season the artist designs a totally different collection.
His latest, 'Black Diamonds and Pearls,' was inspired by the 1996 Nas hit song 'If I Ruled The World'.
The line is comprised of powerful black materials including; Ebony wood, tahitian pearls, south sea pearls, onyx, spinel, obsidian, pave diamonds and natural horn.
'The result is a modern collection that blends the materials spiritual roots with the cultural transformation,' he said.
The early years
He started designing in 2012 after being inspired by a trip to Ethiopia.
'For the Tribal Disruption collection I examined the relationship between tribal design elements and western design elements. For generations Western designers have been borrowing ideas and elements from African tribal design, however the reverse has never been done.
'The collection was designed from the viewpoint of a tribes person who has just discovered elements from the western world (i.e. Swarovksi components and nylon mesh) and incorporates these new found elements with traditional African aesthetics.'
Last season's, 'The New Baroque', was an amalgamation of 18th century baroque grandeur with street culture and graffiti. The result - a gender neutral collection that balances the toughness of steel with the softness of large and lustrous Baroque pearls.
A time to give
My designs are rarely affected by fashion trends. I believe in timeless pieces that can be cherished for a lifetime and passed on to the next generation and tell a story.
While his business is not influenced by the latest craze, it is directed by his heart.
Ten percent of all sales from McKenzie Liautaud benefits New Story, a non-profit charity dedicated to building sustainable homes (by locals) for disaster victims around the world.
His goal it to raise $39,000 to help build six homes in Haiti. 'I do this in honor of my parents who emigrated from Port-au-Prince to New York and raised six children in a happy, healthy, and safe home.'
See Original Article Here: